word of mouth marketing

基本解釋

First, I think it is important to distinguish between word of mouth marketing and viral distribution.
首先，我應(yīng)該向大家解釋一下口頭營(yíng)銷和病毒式營(yíng)銷的區(qū)別。
Finding a way to offer value while humanizing the business can lead to a stronger following and increased word of mouth marketing.
尋找一條出路，給客戶提供價(jià)值，而人性化的業(yè)務(wù)則會(huì)帶來(lái)更多的following，增加口碑營(yíng)銷。
Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts.
事實(shí)上，一些小企業(yè)如果找準(zhǔn)機(jī)會(huì)，也可以提高其客戶的忠誠(chéng)度以及銷售業(yè)績(jī)。

Honest Tea does little marketing and most people hear about it by word of mouth.

The Word of Mouth Marketing Association has posted a code of ethics on its Web site.
NPR: Slate's Ad Report Card: Burger King's Buzz Marketing
Besides, this idea of paying people to do word-of-mouth marketing defeats the real intent of word-of-mouth marketing.
FORBES: Amex and Twitter Nail Social Commerce
There are other approaches as well such as those described by the Word of Mouth Marketing Association.
FORBES: Can You Measure Your Digital Eminence?

Word of Mouth Marketing Association 口碑營(yíng)銷協(xié)會(huì);與口碑營(yíng)銷協(xié)會(huì);口碑行銷協(xié)會(huì)
Internet Word of Mouth Marketing 口碑營(yíng)銷;網(wǎng)絡(luò)口碑營(yíng)銷
Interactive word -of-mouth marketing 互動(dòng)口碑營(yíng)銷
Word -of-mouth Marketing System 口碑營(yíng)銷系統(tǒng)
The Secrets of Word -of-Mouth Marketing 口碑營(yíng)銷

口碑營(yíng)銷
Product involvement moderates the negative relationship between the knowledge-sharing subject and the perceived risk positively. The conlusion will provide implication for corporation to conduct effective word of mouth marketing and crisis public relations in virtual communities.
該結(jié)論為企業(yè)在虛擬社區(qū)進(jìn)行有效的口碑營(yíng)銷及危機(jī)公關(guān)提供決策支持。