customer equity

基本解釋

The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌資產，特別是基于顧客的品牌權益，對顧客資產管理貢獻巨大。
With the marketing theory "regarding customer as the center" deepened in the hearts of the people, customer equity management develops quickly.
隨著“以顧客為中心”的營銷理念的深入人心，顧客資產管理悄然興起。
The theory of customer equity management is a new economic theory applying for service-oriented economy, which highlights the essential role of customer equity as core equity.
客戶資產管理理論是順應服務經濟的新管理理論，它突出了客戶資產作為核心資產的關鍵地位。

As at end March 2011, the Big Five provided custody for 16.9 percent of total of brokerage industry individual customer equity holdings.
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Since most customers listen to and trust peers more than advertising and collateral, a glowing recommendation is incredibly powerful in sustaining customer loyalty, building equity in your brand, and strengthening your community.
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This means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible assets, such as customer relationship and brand equity, which produce important long-term profits.
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顧客資產
客戶資產
The second chapter analyses the nature of customer equity.
第二章為基于本文研究的客戶資產性質分析。
顧客權益