First-mover advantage opportunity,differentiation and innovation strategies are what Amway(China)should select because overall economic attraction of chinese direct-sale industry is great and Amway(China)ownes sustainable competitive advantage in the field.
由於中國(guó)直銷行業(yè)縂躰經(jīng)濟(jì)吸引力很大,安利中國(guó)在該行業(yè)中所処的競(jìng)爭(zhēng)地位又具有持續(xù)競(jìng)爭(zhēng)優(yōu)勢(shì),所以,通過推論得出的先動(dòng)優(yōu)勢(shì)機(jī)會(huì)、差異化戰(zhàn)略和創(chuàng)新戰(zhàn)略是安利中國(guó)應(yīng)該選擇的戰(zhàn)略。